Assertion is a form of communication where an individual expresses his or her thoughts, feelings and beliefs, honestly and directly, with regard to the thoughts, feelings and beliefs, of the person to whom he or she is talking. Assertion theory is based on the premise that every individual possesses certain basic rights. Using assertion skills allows an individual who is experiencing a conflict situation to achieve a workable compromise – without sacrificing their self-respect or integrity. It allows them to say “no” with minimal feelings of guilt, anger and anxiety.
The following table sets out reasons why people are aggressive, submissive, and assertive, with the risks and costs associated with each style of behavior.
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